Andrew Darnton (Managing Director)


Andrew is an independent researcher, specialising in desk research studies, behavioural theory, and change practice and measurement.  


Andrew established AD Research & Analysis in 2002, following a number of years in advertising and in marketing, where he developed his expertise in all aspects of market research – including desk, qualitative and quantitative work. Prior to his working career, Andrew gained a double first in English at Oxford University.  He has been a Member of the Market Research Society (by examination) since 1998.


AD Research & Analysis works between policy and academia.  We have a broad range of clients from the vast majority of central government departments – in fact, we have worked with every Department except the MoD - as well as the devolved governments, associated agencies, universities, NGOs and similar organisations.  We like to focus our efforts on the priority policy challenges in: sustainability and the environment; health; transport; global poverty; and social justice.


Through his experience of researching in a wide variety of policy areas, Andrew has become a recognised expert in behaviour change theory and practice.  Having written the Government Social Research Unit’s guidance on behaviour change in 2008, Andrew acted as peer reviewer on the Cabinet Office’s Mindspace report (2010).  Andrew then convened the Pre-Inquiry Seminar on Behaviour Change for the House of Lords Science and Technology Committee.  


In 2013, he developed and launched the ISM (Individual, Social, Material) model, currently The Scottish Government’s behavioural insight tool of choice; this is currently being used to support delivery of Scotland’s carbon budget up to 2032. .


Andrew sits on the Welsh Government’s Expert Group on Public Engagement with Sustainable Development, and is an advisor on knowledge exchange to the Sustainable Consumption Institute at the University of Manchester.  He is one of two external members of the Project Board for the Wellcome Trust’s food & drink initiative ‘The Crunch’, and is an affiliate staff member of the Food Climate Research Network.  He has been a trustee of the Centre for Sustainable Energy in Bristol since 2014.  


In 2016 Andrew was awarded a Fellowship of the ESRC-funded Centre for the Evaluation of Complexity Across the Nexus (CECAN) at the University of Surrey, to further develop and refine the Revaluation methodology.  

Jake Elster Jones (Lead Researcher)


Jake is an independent researcher who specialises in applying interdisciplinary research, and bringing together multiple stakeholders, to develop practical responses to complex sustainability challenges. Jake has experience in both social and environmental sciences and has worked within academia, Government and NGOs, as well as independently. 

Jake is an experienced project manager (for clients including WG, Cynnal Cymru, the London Development Agency, ESRC and Esmee Fairbairn Foundation). He has experience in research design, a wide range of research techniques, and analysis. He is skilled at translating and communicating complex theory and evidence; writing accessible reports; and developing practical tools and recommendations, for diverse audiences (e.g: practical guides for policy makers; tool kits for community groups and practitioners; and the development of a practical framework to support flood affected communities in Wales). 

As well as experience of desk research (for clients including central and Welsh government) and academic research, much of Jake’s work has involved applied research to support policy makers and practitioners. He has considerable experience of practical research with, and in support of, community based projects. Alongside research work, Jake has designed and facilitated workshops and collaborative learning events and has helped deliver training to policy makers, front line development officers, community practitioners and researchers. 

Jake has spent the last two years co-founding and directing a Community Interest Company (A Sustainable Place CIC) that carries out collaborative, transdisciplinary, action research around sustainable place making. This has involved bringing a set of disused buildings back into use for communities, training and research; consultancy work supporting community groups; design and delivery of the 2015 iSustain Symposium for the Institute of Sustainable Design at UWTSD; and innovative work to develop a new tool for collaborative learning (with Cynnal Cymru). 

We are an independent research company, applying theory and insight to advance social change.  We run a small core team in our office, and assemble bespoke teams for each project from our large network of associates, expert advisors, and specialist delivery partners.  

About AD Research and Analysis

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