We are an independent research company, applying theory and insight to advance social change. We run a small core team in our office, and assemble bespoke teams for each project from our large network of associates, expert advisors, and specialist delivery partners.  

Andrew Darnton 

Managing Director


Andrew Darnton is an independent researcher, specialising in behavioural theory and systems change.

For nearly twenty years Andrew has worked with every UK Government Department except the MoD, as well as with the devolved governments, associated agencies, universities, NGOs and other civil society organisations.  

In 2008, Andrew wrote the Behaviour Change Knowledge Review for the Government Social Research Unit. He is the creator of the ISM (Individual, Social, Material) tool for influencing behaviours, currently the Scottish Government’s behaviour change tool of choice.

In 2015 he co-created Revaluation, a participative process for measuring – and making – change in complex systems.

Andrew is a Trustee at the Centre for Sustainable Energy, sits on the Advisory Board for The Daily Mile, and is a co-ordinator in Extinction Rebellion (nationally, and in Bristol).


Andrew holds two Fellowships, one for his behaviour change for sustainability work at UWE (Bristol), and the other for his work on Revaluation, in the ESRC-funded Centre for the Evaluation of Complexity Across the Nexus (CECAN) at the University of Surrey.

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