AD Research and Analysis is an independent research company founded and led by Andrew Darnton.

We are recognised experts in social change and behavioural theory.  We use methods from research, planning, and stakeholder engagement to design co-deliver and evaluate change interventions. We choose to focus our efforts on the priority policy challenges in sustainability, health and social justice.


Our services include:

                              Providing expert advice on behaviour change, and the use of models and theory in policy and practice;

                              Carrying out desk research and producing related analysis into public behaviours and perceptions;

                              Producing segmentation models, for strategy, targeting and communication purposes;

                              Delivering stakeholder engagement and training including via expert interviews, co-production sessions and workshops.


For more than a decade we have applied and developed models of behaviour and theories of change across diverse policy problems: transferring learnings from one context to another.  


Some recent projects give an indication of the kinds of work we do:

                              A 'revaluation' of NHS Change Day as a social movement, incorporating development of a theory of change

                              A programme of stakeholder engagement and expert review to develop a Smart Energy strategy for the Welsh Government

                              Expert advice to the Wellcome Trust on strategy and evaluation of their forthoming Food and Drink public engagement initiative

                              An external review of the Time To Change programme, aiming to end the stigma and discrimination faced by people with mental                                              health problems (with Chrysalis Research, for Mind and Rethink Mental Illness)

                              Expert advice to the NUS’s ‘Alcohol Impact’ programme, involving hands-on behaviour change support to seven universities, using                                            AD’s ISM Tool (for NUS and the Home Office)

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